A. G. Cook’s label @PC Music defined a new approach to pop music and became synonymous with a genre. And it laid ground for what today is called “hyperpop”. With the help of @Charli XCX the sound reached mainstream audiences
Cook, as well as friends and colleagues like Danny L Harle, SOPHIE and dozens of producers and acts like EASYFUN, Umru, Felicita and many more completely blurred the lines between underground and mainstream pop.
Acts like @Hannah Diamond and QT are celebrated as icons.
Now, it seems a new era of PC Music has begun.
Label founder A. G. Cook just released his first two solo albums “Apple” and “7G” where he also plays with indie rock elements – and with Planet 1999, PC Music recently signed their first actual band.
We visited A.G. Cook in his covid hideout in Montana, USA to talk about the label’s philosophy.
This video by no means is a complete PC Music anthology and we know there are dozens of name drops we could have made. This is more of a status quo and some archive digging, after we had the pleasure of meeting so many figures related to PC Music – and FINALLY managed to meet A.G. Cook in person.
01:00 A.G. Cook debut albums and release shows
03:50 Beginnings of PC Music, SOPHIE, Danny L Harle and Hannah Diamond
06:27 PC Music sound philosophy and rise of the label
07:22 How Charli XCX and A.G. Cook met
08:45 Charli XCX vs her label
10:30 Caroline Polachek: PC Music’s pop approach
11:37 The quest for “authenticity” (Danny L Harle & Cook)
14:08 Outro: The future of pop?
* A. G. Cook interview filmed in Montana, USA in 2020.
* Dorian Electra soundbite kindly sent by Dorian Electra.
* SOPHIE interview parts filmed in 2018 in Berlin.
* Caroline Polachek and Danny L Harle interview bits filmed in 2019 in Berlin.
* All non-interview camcorder material courtesy of Henry Redcliffe.
Camera: Laura Lovo (A. G. Cook), Florian Henke, Daniel Waldhecker
Edit: Livia Hänke, Julian Lyubych
Author: Nahuel Stoppa
#pcmusic #hyperpop #agcook
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